HubSpot
BUSINESS SYSTEMS + AUTOMATION
Better business operations. Designed before they're automated.
We start by understanding how your business works, then design and implement connected systems that eliminate manual work and support scalable operations.
Core platform expertise
Built across leading automation and integration platforms
Services
Business systems designed to work together
We design, integrate, and automate the systems behind your operations. From CRM architecture and complex API integrations to AI-powered workflows, our solutions are built around your business processes — not individual tools.
AI & Intelligent Automation
Apply AI to document processing, data extraction, classification, and decision support within existing business workflows.
Business Process Automation
Design and automate end-to-end processes across departments, reducing manual handoffs and repetitive operational work.
AI Agents & Operational Assistants
Build AI agents that interact with business systems, retrieve information, and execute defined tasks with appropriate controls.
CRM Architecture & Automation
Build CRM structures and automation logic that support clean data, clear pipelines, and better forecasting.
System Integrations
Connect CRM, ERP, financial, and operational platforms through reliable API integrations, consistent data synchronization, and structured error handling.
Automation Maintenance & Optimization
Continuously monitor and improve workflows to keep performance stable as operations scale.
Case studies
How we work
Discovery
Map systems, identify high-friction workflows, and prioritize opportunities with measurable ROI.
Architecture
Define robust workflow logic, AI behaviors, data structures, and integration standards.
Implementation
Build and deploy in controlled phases with testing, monitoring, and team enablement.
Optimization
Refine continuously based on real operational data and evolving business requirements.
CLIENT FEEDBACK
What our clients say
Real feedback from clients who trusted us with their business processes, integrations, and automation systems.
“He's attentive, catches on quick on messy processes, makes sense of it, and executes seamlessly.”
Client, Document Workflow Automation
Upwork · 5.0/5 · 2026
View Upwork reviews“What impressed us most was their deep understanding of both technical integration and e-commerce workflows.”
Fabian Kröger, CEO & Founder, goecomify
Clutch · 5.0/5 · 2025
View Clutch reviews“Their ability to understand the bigger picture but at the same time just deal with the minor details (that I don't need to understand).”
Co-Founder, Account-Based Marketing Agency
Clutch · 5.0/5 · 2024
View Clutch reviews“Especially remarkable is his talent for designing, shaping, and implementing smart automations.”
Client, E-commerce Systems Integration
Upwork · 5.0/5 · 2025
View Upwork reviewsSome reviews were originally published under our former brand, UpScale Ninjas.
ABOUT SCELIA
Built for teams that need scale without operational chaos
Scelia is a business systems architecture and automation agency. We design and implement the systems that connect CRM, ERP, finance, e-commerce, and day-to-day operations.
Growing companies often rely on disconnected applications, manual handoffs, and automations that become difficult to maintain. We help replace that complexity with reliable, connected systems built around how the business actually works.
Our approach starts with understanding your processes and identifying where the real problems are. From there, we design the system architecture, implement integrations and automation, and make sure everything remains reliable as your business evolves.
We work across CRM architecture, complex API integrations, AI-powered workflows, and operational automation. Our projects often involve multiple platforms, custom business logic, and processes that need to work consistently across departments.
We focus on building systems that work together — not simply automating individual tasks.
THE PEOPLE BEHIND SCELIA
Meet the team
The people designing, building, and supporting the systems behind our clients' operations.

Vasyl Ponomarov
Founder & Business Systems Architect

Iryna Ponomarova
HubSpot & ClickUp Expert

Kateryna Romanchenko
Sales Development Representative

Bohdan Fylypiv
Automation Engineer
FAQ
What types of companies do you work with?
We work with growing and established companies whose operations depend on multiple connected systems, repeatable processes, and accurate data. Our clients include professional services firms, financial services companies, e-commerce businesses, technology companies, and other B2B organizations.
We're particularly well suited to businesses that have outgrown manual workflows, disconnected applications, or basic automations and need a more structured approach to their operational systems.
Can you work with our existing tools and processes?
Yes. Most of our projects involve improving and connecting systems that clients already use rather than replacing their entire technology stack.
We work with platforms such as HubSpot, Salesforce, Pipedrive, ClickUp, Monday.com, Shopify, Airtable, Make, and n8n, alongside custom applications and APIs.
We first evaluate how your existing systems support your business processes. If the current tools are suitable, we build around them. When we identify architectural limitations or unnecessary complexity, we recommend changes based on their operational value.
Do you help with CRM architecture and automation?
Yes. CRM architecture and implementation are core parts of our services, particularly when CRM data and workflows need to connect with other business systems.
We help companies structure their CRM data models, design sales pipelines, configure workflows, and integrate their CRM with operational, financial, and customer-facing applications.
Our focus extends beyond automating individual CRM actions. We design how information should move between systems, how records should relate to each other, and how teams can maintain accurate data throughout the customer lifecycle.
How do automation and integration projects usually start?
We start by understanding your business processes, existing systems, and the problems you're trying to solve.
During discovery, we review the current workflows, identify dependencies and bottlenecks, and clarify the requirements with relevant stakeholders. We then define the proposed architecture, implementation scope, priorities, and expected deliverables.
Depending on the project's complexity, this may involve a focused discovery engagement before implementation begins. The objective is to establish a clear technical direction rather than immediately building automations around processes that may need to be redesigned.
Can you handle complex integrations and custom business logic?
Yes. We specialize in projects that involve multiple applications, custom APIs, complex data transformations, and business rules that standard integrations don't fully support.
This can include synchronizing data between CRM and ERP systems, connecting e-commerce platforms with operational databases, automating document and payment workflows, and building integrations with custom applications.
We also design error handling, monitoring, and data validation into the solution so that integrations remain reliable beyond their initial implementation.
Do you build AI agents and AI-powered workflows?
Yes. We design and implement AI-powered workflows, intelligent assistants, and AI agents where they can provide practical operational value.
Examples include document processing, information extraction, data classification, lead qualification, and workflows that combine AI reasoning with existing business applications.
We evaluate whether AI is actually necessary for each use case. Some problems are better solved with deterministic business rules and conventional automation. When AI is appropriate, we focus on structured outputs, validation, human oversight where needed, and reliable integration with the surrounding systems.
Do you provide ongoing support after implementation?
Yes. We provide ongoing maintenance, monitoring, troubleshooting, and optimization for the systems we implement.
Business processes change, APIs evolve, and new requirements emerge. We help clients adapt their automations and integrations while maintaining system stability and data consistency.
Depending on the engagement, support can include resolving integration errors, monitoring workflow execution, improving performance, updating existing functionality, and implementing additional capabilities as the business grows.
How much does a project cost, and how long does implementation take?
Project cost and timeline depend on the complexity of your processes, the number of systems involved, the quality of existing data, and the level of customization required.
A focused integration may have a relatively small scope, while a broader business systems implementation can involve discovery, architecture, development, testing, and deployment across multiple platforms.
After reviewing your requirements, we can recommend an appropriate engagement structure and provide an estimate based on the defined scope. For projects with significant unknowns, we may suggest a separate discovery and scoping phase before committing to an implementation budget.
Contact
Start your automation roadmap
Tell us what you'd like to automate or improve. We'll review your request and get back to you within 24 hours.